“I am Schroëdinger’s Entrepreneur.”
Bob wasn’t a rich man, but you’d never guess that by looking at his clothes.
“I’m 50% rich. I’m 50% bankrupt. It all depends on which version of me wakes up in the morning.”
I knew exactly where this was going…
“I think I need more blood ozone therapy. I feel so lazy.”
“Bob… just a month ago powdered green juice was your savior. A month before that it was some magic herbal drops for restoring your youthful vigor. Are you sure another magic potion is what you need?”
Bob stared into space.
Then he blurted out laughing.
“OK… OK! You nailed me. I’m listening.”
“OK. Good. First of all, my brother…
“You’re not lazy. I’ll prove it.”
“Ha! Shows how much you know. I sit on my butt half the day almost every day.”
“Oh, I know, pal. I’ve seen it. But you’re not doing that out of laziness.”
Bob looked confused again. Confused enough for me to know there was some hope. It’s when people act like they know it all that I know I just won’t be able to get through.
“Alright. Let me give you a scenario… imagine you’re standing in front of a creepy looking maze. A man standing in front says, ‘if you solve the maze by dawn, I’ll give you $1,000,000 – assuming you make it out alive.'”
Would you do it?
Bob said…
“No way, dude. How the heck do I know what will happen? It could be a total set up. I’d rather sit this one out.”
“Exactly… now consider scenario #2. “
If you were Bob… would you take that deal?
What do you think Bob said?
Is it any mystery?
“Now Bob… let me ask you this… why did you say yes to option #2 but no to option #1? If you figure it out, you’ll know with 100% certainty that you are, in fact, NOT LAZY.”
Can you guess what it is? Comment below.
I’ll reveal the answer in Part 2 coming soon.
And I’ll also tell you a little something about the upcoming release of…
Simpleology 6!
I’m guessing it has something to do with AI integration? Whatever it is, I’m so ready. Simpleology has already helped me get more done in a week than I used to in a month.
Eureka, by jove I think I’ve got it… good, a guide…. better, a map….. BEST A GUIDE WITH A MAP..!!!
He gave him a map or a plan 🙂
New brain-machine interface? 😂 Whatever it is, I trust Mark’s track record. Every version of Simpleology has leveled me up.
My guess: It helps you tap into your subconscious mind while planning your day? Just a hunch. Either way, Simpleology has been a godsend—my ADHD brain finally feels like an asset.
I said yes to both because I’m ready for anything that might make my life exciting and Jumpstart living!!!!
I feel like it’s going to remove even more friction than before. Maybe an “invisible interface”? Either way, Simpleology helped me finally launch my side hustle and make it profitable in 90 days. Bring on 6.0!
This energy is electric! Mark Joyner and team, you always know how to hit a nerve with the right message at the right time. Guessing it’s something that auto-prioritizes your to-do list using AI?
You can literally feel it, right?
Honestly, I don’t care what it is. I’m in. I’ve been using Simpleology since 2012 and it’s still the only productivity tool I’ve stuck with.
Having a mentor.
Seeing the battlefield.
Having a road map.
Is it going to integrate real-time coaching? I could see Simpleology 6 being like a personal mentor that talks to you while you work. 🤯
I don’t want Simpleology as my mentor. I want MARK as my mentor.
Is there a way to get live coaching from him?
The new visuals on this blog post are 🔥. I can feel the momentum. Whatever’s coming… it’s gonna be a revolution. Simpleology literally helped me beat burnout.
If you’re asking me to guess why we all seem to say no to the first option and yes to the second option, I’m not for certain. Is it that we don’t do things because of uncertainty? The Schroeding reference might be a clue.
Right? This is like the cleanest blog I’ve seen.
Uncertainty! Mark gave us several clues here if you look closely.
As for Simpleology 6… Can’t wait to see what y’all cooked up! Every version is better and better.
Best answer. The clues are there.
Did anyone else cry when they read this? Maybe I’m just extra emotional right now.
Mark! Dude… now I know why you’ve been so quiet lately.
Give me a call, buddy!
Hey Brent! Do you remember me? I met you the same night we met Mark at that influencer party in Singapore.
People aren’t lazy, they are afraid – of failure, being hurt? The guy was willing to do the maze, only the first offer involved an implied threat of danger. It was the latter that stopped him, not the scale of the task ahead.
Mark Joyner = modern-day Da Vinci. The man invented the tracking pixel and now he’s about to reinvent productivity – again. Respect. 🙌
Anyone else from Capital Club here?
Right here, dude!
The difference is motivation. That’s the only answer. Period. End of story.
T am not lazy.
Just tired after a fall and fracture of my shoulder which requires 6 months of rehabilitation.
I am willing to try this experience.
Ouch. Sorry dude.
Can’t wait! But honestly what can be improved here? This system is already near perfect.
It’s about fear.
This gonna be lit.
Okay, this hit me hard. Is it about emotional clarity? Like our brain resists friction but follows passion? Whatever it is, this post just gave me a breakthrough. Can’t wait for Part 2 and Simpleology 6!
Just tell me
Mark likes to build it up and I think he has valid educational reasons for it. Trust the plan.
My guess: It’s about perceived reward. We’re not lazy—we just need to see the payoff clearly.
I’ve been using Simpleology for a year now and it’s the only thing that’s ever made me feel like I’m in control of my day.
It’s about the risk-to-reward ratio.
Option #1 presented a substantial risk, and Mastercard unattractive.
Option #2 didn’t present a meaningful risk, and the reward was therefore attractive.
Damn that’s good.
Clarity on what he wanted to do, and belief that he could do it.
Not sure why answers are implying this is a deep confusion. Bob doesn’t wanna die. Simple. Beyond that the risk to reward ratio is clearly very different between the choices
It’s H.I.M.E. The first scenario was High Impact, High Effort, you get $1,000,000 but you might die in the attempt. Second scenario is High Impact Minimal Effort, you’re almost assured the $1,000,000, all you have to do is take a walk that someone on crutches can do.
This guys knows his Simpleology.
He’s got a map, a reward, a generous time limit, nothing to lose. This is a total winner.
Clarity
The first option was presented with a lot of uncertainty and possibly death. But the second option was framed as if a person with crutches could do it in 30 minutes, making it seem too easy not to do it.
People (and animals) are more motivated to avoid pain than to seek pleasure. Scenario 1 had too much potential pain compared to the potential pleasure of Scenario 2.
He has a map and 6 times the time it took a guy on crutches to get through.
The difference between Options 1 and 2 is The degree of ” FRICTION ” … The Map creates the impression of reduced friction and makes the task (maze) appear relatively easy …
Simpleology 6.0 would reduce friction even further than previous versions of Simpleology I imagine …
The difference is the Map. We have a better chance of succeeding when we have a clear path to follow… though I’m drawn to a challenge and I probably would have tried the first one, lol – Unfortunately, that’s what I’ve been doing over and over for awhile now… Wasting my time taking risks without a good “map” to follow. “Maps” were always promised, but they weren’t very good ones. (Kind of like when google doesn’t know there’s construction on a route.)
My biggest problem is Analysis Paralysis,and lack of time. A good map would at least help with the first part.
Good question. Is the map enough to solve the problem? I bet every one of us here has this same problem.
Hey, Bob’s not lazy, and here’s the deal: In the creepy maze scenario, he bails because it’s sketchy and unclear—too much risk, no guarantee of reward. But in the easy maze for a million bucks? He’s all in! That shows he’s not lazy; he just needs a clear path and a reason to move. His “sitting around” is more about mental blocks or fuzzy goals than a lack of drive.
Simpleology 6, teased in the post, sounds like a system to help folks like Bob get unstuck by making tasks feel like that easy maze—clear and worth doing. Part 2 will spill more details, but it’s probably a productivity game-changer.
I love this analysis.
My guess is that the guy has a clear path forward in the second scenario and plenty of time to complete the challenge.
Seems obvious. Is it that simple?
That has to be part of it. I wonder if there’s more to it?
I’m really curious! I have a few guesses, but I’ll wait for Part 2. Excited for the launch of Simpleology 6! 🙌
Simpleology literally saved my life. I was ready to give up and this was literally the ray of hope that is now a raging north star for me. God bless this company.
“Why #2 but not #1?” Because #2 bypasses willpower. It speaks to something deeper. If that’s what you’re unlocking with Simpleology 6, then it’s not just an upgrade—it’s a revolution. Counting the days for Part 2.
That “you’re not lazy” line hit HARD. I’ve spent years thinking I lacked discipline… but this makes me think it’s about how we connect to what we do. Maybe the answer is that #2 taps into identity? Simpleology has already changed my productivity—can’t wait for 6.
I think it’s about psychological leverage. When something feels urgent or exciting, we don’t hesitate. Maybe Simpleology 6 builds that into daily planning? If so, that’s a serious game-changer. Mark, you always go deeper than the surface. ❤️
Just spitballing here—what if it’s about perceived ease? We say no to things that seem hard even if they’re not. If Simpleology 6 can reframe that perception, I think it’ll be the biggest leap forward yet.
Mark, I always love the way your posts make me THINK. I’m Simpleology for life. I trust you guys to always be 20 chess moves down the board.
I think it’s that option #2 feels emotionally rewarding. This makes me think… maybe I’m not lazy, I’m just not lit up by the way tasks are presented. That reframing alone makes me curious how Simpleology 6 will handle it.
The way you framed that question made me rethink every “lazy” label I’ve ever given myself. I’m guessing the new system helps us identify what naturally compels us to act. If that’s true, I’ll be first in line for 6.
My mind keeps going back to friction. I think we choose #2 because there’s less mental resistance—or more dopamine. I wonder if Simpleology 6 actually reduces that friction by design. Either way, this post already helped me shift my mindset.
I know the task is to guess, but I can’t quite articulate it. I think I get it, but I don’t have the words.
Whatever it is I feel like this is the big secret. Can’t wait for the second post.
This post feels like I’m high on mushrooms. Seriously. Was I just hypnotized? If I was, I’m not complaining. Hypnotize me to make me feel like this all day every day, please.
On behalf of all women who aren’t crazy woke. Just stop.
I’m with Aly.
Jasmine didn’t you get the memo? Everyone is over that. You’re using it to try to play power games. Everyone knows how it works now and no one will give power to people like you.
Or maybe you’re a tengu bot or something.
I think the answer is hidden in emotional momentum. Option #2 builds it, option #1 kills it.
7 year Simpleology user here. Black Belt. 483 day streak. Around my house if someone is having a bad day we say “did you do Simpleology today?” Because we know the answer is no. It’s really that simple.
I think it’s because option #2 feels good—it triggers dopamine or some kind of internal reward loop.
wtf lol
It’s knowing what to do and knowing you are able to do it versus not knowing what to do being lost. Apparently laziness is really just not not knowing what to do.
Good answer. I bet what Mark says will be pretty close to that.
It’s about how much certainty there is in reaching the outcome, how much time it’ll take and how difficult it’ll be (doubting self abilities), and how dangerous is the downside (total ruin or can I simply try again?).
I would have taken the first challenge, assuming I trusted the individual bringing it to me. It requires a significant degree of internal certainty that it could be done and a desire and time for the challenge. The second challenge is a no brainer that anyone would take because of the ease and the size of the reward. If intrigued, I would take the challenge just to have the experience. So, the second is taking the easy path to get to the reward. That would definitely be my preference.
The second I read that Bob line, I felt seen. I’ve always thought I was lazy, but this question made me realize—I just don’t connect with certain tasks. My guess? The answer is emotional relevance.
Bring on Simpleology 6! I’ve been using Simpleology for 7 years. I went off it for 2 years and I totally crashed out in life. When I was at my bottom a friend reminded me about Simpleology and I got my act back together in literally two weeks.
Man, this hit different. I think the reason we say yes to option #2 is because it gives us a sense of agency.
Whatever it is, I’m there for it. This is objectively the best software and company in the world.
Okay—my brain won’t stop thinking about that question. What if the answer is that we’re not lazy… we’re just not aligned with our internal why?
It’s not just the Simpleology software that makes it great. It’s the way Mark drops “atomic mind bombs” on us like this. I’m in Simpleology Business Class with him and if you’re not you’re seriously missing out.
“Why do we say yes to some things and not others?” Because one feels like play, the other feels like punishment.
But I’ve been following Mark long enough to know I’m probably only seeing 10% of the picture he does. Can’t wait to see the follow up post and can’t wait to see Simpleology 6!
My guess: It’s not about effort, it’s about resonance. When something clicks with your soul, energy just flows. I’ve been using Simpleology for 3 years, and it’s the only tool that actually works with my brain, not against it.
I think it has something to do with perceived challenges. When we believe there are far too many obstacles to reach a goal, we procrastinate, and when we know are can see all the obstacles and know that we can handle it, then we are ready to move.
That’s my guess anyway!
Hiya Mark and All,
I think that it has to do with perceived risks between the two options. One of the options is without any direct assistance and the other one provides everything you need to increase the probability of success.
Dear Mark, I am very very grateful to you that you have proved I am not lazy. I am truly not lazy. I think, you will help me to make some money in online.
I/Bob could see a clear path toward success!
I’m guessing it’s fear or fear of the unknown that stops us
Bob says, “Yes” to option #2 and ‘No’ to option #1 because he has clarity with option 2 and uncertainty with option 1. Option 1 gives no clear path, no sense of control, and no guarantee of safety. The risk outweighs the reward. So he’s paralysed by the overwhelmed that exists in the uncertainty, fear, and lack of confidence.. It’s self preservation… not laziness. CONTRARILY, Option 2 gives a mapped path, no element of danger, and the expectations are clear and achievable. He says “Yes” to this one because he’s no longer overwhelmed by uncertainty, fear, or lack of confidence.
The clarity of option 2 gave him the confidence to go for it!
People look for the easy way and avoid pain. A map literally takes the pain out of the journey, if followed correctly. What map might be on the horizon next?